J.D. Power Projects Best January Sales in 10 Years
WESTLAKE VILLAGE, Calif. — January new-vehicle sales are expected to reach levels not seen since 2004, according to a sales forecast from J.D. Power and LMC Automotive. The two firms expect sales for the month to reach 932,000 units, an 8.5% increase over January 2014.
The total retail SAAR in January is expected to reach 16.4 million units, an increase of 1.2 million vehicles over last year. J.D. Power is also holding to its prediction of 17 million new-vehicle sales for all of 2015.
“The year is off to a great start with exceptional growth in retail sales,” said John Humphrey, senior vice president of global automotive practice at J.D. Power. “The sales momentum seen throughout 2014 is continuing into 2015.”
Continuing a trend from 2014, low gas prices are causing consumers to buy more trucks, with truck, van and SUV sales accounting for 55.4% of sales so far in January.
Vehicle production is expected to increase in 2015 but at a slower rate than last year's 5% increase. LMC Automotive expects North American production to hit 17.4 million vehicles in 2015, a 3% increase vs. 2014.
“The auto industry is starting 2015 on auto pilot,” said Jeff Schuster, senior vice president of forecasting at LMC Automotive. “Growth of 3% should be easy to achieve as the risk could be centered more with automakers and suppliers not being able to keep up with demand if growth were to be stronger than we project. “
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →