CARMEL, Ind. — Global automotive remarketing and technology services provider KAR Auction Services Inc. announced the promotion of Peter Kelly to the newly created role of president. Directors said the move is aimed at aligning KAR’s strategy and execution to streamline operational integrations, enhance product development, and accelerate growth. Kelly will report to KAR’s chairman and CEO, Jim Hallett.

“Our strategy is advancing rapidly as we position our company for a more global, digital and data-driven future,” Hallett said. “I want to fully leverage our recent investments and scale our digital, international and data analytical acquisitions as quickly as possible. Peter’s unique vision, entrepreneurial spirit and deep technology expertise will ensure our businesses continue to innovate and evolve to meet the changing needs of our customers.”

Kelly will oversee ADESA, AFC and OPENLANE including the KAR remarketing services and digital services group businesses. He will also be responsible for the strategic and operational oversight of company’s data as a service, information technology and sales and marketing functions. He joined KAR in 2011 through the acquisition of OPENLANE, where he served as co-founder, president, and CEO.

“KAR’s core business units are some of the most recognized, trusted and respected brands in the world, and we have a lot of opportunity to expand and enhance our portfolio,” said Kelly. “With a strong foundation of leading technology and a rich pipeline of innovation, we are well positioned to deliver the next-generation of products, services and capabilities. I look forward to leading this evolution for our company and our industry and to helping our customers succeed.”