MENU
SEARCHMomentum CRM has teamed up with automotiveMastermind to set the new standard in CRM integrations.
Momentum CRM has teamed up with automotiveMastermind to set the new standard in CRM integrations.
Image by Gerd Altmann from Pixabay
LAGUNA HILLS, Calif. – Momentum CRM, an automotive CRM solution, has teamed up with automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations.
With limited resources at the dealer level, we want to make sure our integrations empower our clients to do more, sell more and be more effective when working with their clients.
Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales and marketing platform. This enhanced integration will provide the companies’ mutual clients with a strategic advantage and seamless end-user experience. The integration comes as an addition to already existing enhancements, such as two-way notes integration and more.
The Market EyeQ platform coupled with Momentum CRM allows dealers to easily access detailed customer information, including:
Customers’ Behavior Prediction Score® (BPS) – a 0-100 ranking system generated by Mastermind’s proprietary algorithms that identifies consumers who are ready to purchase, enabling dealers to focus on high-potential customers
Deal type
Customers’ vehicle history, including vehicle mileage
The integration allows automotive retailers to maximize opportunities with current customers and leads, ultimately leading to more closed deals every month directly out of their CRM.
“At Mastermind, we pride ourselves on providing unrivaled data and intelligence that easily integrates into any CRM or DMS platform,” said Joe Kacala, Chief Product Officer at automotiveMastermind. “We applaud Momentum CRM for seeing the value in going beyond a standard integration and featuring actionable Mastermind data front and center in their interface to empower our mutual dealer partners to more easily identify, communicate with and close every potential buyer in their market through the combined power of Momentum CRM and Market EyeQ.”
“We wanted to elevate our user experience, and we decided it only made sense to partner with a market leader like automotiveMastermind,” said Jerman Velasquez, Chief Product Strategist for Momentum CRM. “With limited resources at the dealer level, we want to make sure our integrations empower our clients to do more, sell more and be more effective when working with their clients. We’re confident this enhanced integration of Market EyeQ into our platform will help our dealer partners do exactly that.”
Originally posted on Auto Dealer Today
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.
Read More →
Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →