NAF Association Survey: 96% Non-Prime Auto Lenders Agree, Competition Heating Up
Hanover, Md. - The 17th annual Non-Prime Auto Finance Survey to be produced is the most comprehensive of its kind with information coming directly from the finance companies. The participating financing sources were asked to respond to the survey questions covering a variety of topics including originations, servicing and loss management operations. Data for both calendar years 2011 and 2012 were collected. The year-over-year comparisons discussed within the survey are based on answers by the same respondent groups, ensuring comparability.
"This all-new report provides a wealth of unique insights into below-prime auto finance in America," said Prestige Financial's Aaron Dalton, who chaired the committee to revamp the report from prior versions. "It combines exclusive and actionable survey data with invaluable figures from Experian, to form the hallmark of the Association's ongoing efforts to promote even greater transparency throughout the industry."
Key observations:
Below-prime market growth is the strongest growth found in the medium sized lender segment (10,001 - 100,00 accounts);
Average advances are up across the board;
Speed to market continues to increase, with only 28 percent of applications taking longer than 45 minutes, compared to 45 percent in the previous year; and
Collateral protection activity is widespread with GPS tracking and insurance tracking used by nearly 60 percent.
The 2013 Survey has had a substantial overhaul. Benchmark Consulting created a new, easier to read format and includes data provided by Experian. Unlike broader industry reports, the data within this survey has been limited strictly to below prime, providing unique aggregations. The data from Experian represents key market developments for the automotive financing segment and while direct comparisons cannot be made, the data does provide both market insights and directional comparison that is useful.
"After nearly two decades of valuable data gathering and analysis performed on behalf of the non-prime auto finance industry, the National Auto Finance (NAF) Association was pleased to be able to expand its survey to its Members as well as to the auto industry as a whole," said Marguerite Watanabe, Connections Insights.
The 2013 Non-Prime Auto Finance Survey is available for purchase through the Association's Web site, www.nafassociation.com, for $500.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →