New Dominion VUE DMS Helps Dealers Break Free with Mobility, Security and Efficiency
The only cloud-native dealer management system built on Microsoft Azure leverages decades of experience, enabling automotive dealerships to navigate a rapidly-changing market.

The only cloud-native dealer management system built on Microsoft Azure leverages decades of experience, enabling automotive dealerships to navigate a rapidly-changing market.
NORFOLK, Va. – Dominion VUE DMS, a cloud-native solution providing dealers the confidence to break free with digital mobility, security and efficiency to meet today's rapidly changing market, announces the launch of Dominion VUE at the virtual NADA Show from February 9-11. Leveraging Dominion DMS' decades of experience serving dealerships, VUE is the only cloud-native DMS built on Microsoft Azure. The new system's inherent digital mobility, security and efficiency enables dealers to deliver a superior user experience, reduce costs and protect their business.
With VUE, dealers can break free from outdated processes that limit their productivity to maximize profits across their entire dealership.
"We are excited to unveil Dominion VUE DMS at this year's NADA, our industry's cornerstone event," said Dominion DMS President Sharon Kitzman. "The global pandemic accelerated the pace of change in automotive retail, but VUE is designed for moments like this. Our cloud-native DMS is built to help dealers confidently manage their business today and the flexibility for whatever the future may hold. With VUE, dealers can break free from outdated processes that limit their productivity to maximize profits across their entire dealership."
Due to evolving buyer preferences, increasing technology stack complexity, growing data security risks and changing regulations, dealers must pivot quickly. With the new mobile, cloud-native VUE DMS, dealers can modernize their business to drive profit by:
Streamlining processes to work efficiently across all departments
Minimizing data risks with automatic, immediate security updates
Serving customers based on their preferences for vehicle purchase and service
VUE DMS is designed to handle rapid changes in dealership operations, with modules dedicated to accounting, sales, payroll, parts and services. All modules are seamlessly linked to each other and data is updated in real time, so users always work with the latest information.
"I always had a vision for how I wanted to run my department but lacked the right tools. Thanks to VUE, I can create the right processes while providing my team with the resources they need to execute," said Mack Grubbs Hyundai Service Manager Tommy Struchen. "The improved communications enable us to take care of customers faster, getting them in and out quickly. Since VUE was implemented, my team is more at ease and morale has improved."
Dominion DMS will have a virtual exhibit at the NADA Show. Dealers and their managers interested in learning about VUE can schedule a meeting with a company representative or drop their business card. They can also check out the company's recently-launched Break Free video and download the product brochure for more information.
VUE currently has 12 OEM certifications and will be certified with most major OEM by end of 2021. In automotive retail's ever-evolving landscape, VUE will continue to leverage strategic partnerships with Microsoft to ensure dealerships have the latest technologies to drive business continuity and growth.
Originally posted on F&I and Showroom
More Product & Technology

Car Karaoke Gets Official Platform
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
Kia Embraces Clean Energy
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
Honda-Sony Venture Dismantled
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
Wireless EV Charging is on the Horizon
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →
EV Battery Cycle Life at Risk
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Automaker Increases Parts Recycling
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
Charging Challenges
An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.
Read More →
Safety Drives Insurance Rates
Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.
Read More →
Report Finds Year-End F&I Strength
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
AAMS Training and Mosaic Compliance Services Merge
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →