OEM Apps Still Lacking
Consumers say they miss some desired features while finding others impractical.

Hyundai Motor North America’s Manish Mehrotra, vice president, digital business planning and connected operations, and Vijay Rao, director, connected operations and owner apps/websites, celebrate winning J.D. Power's 2024 U.S. OEM ICE App trophy.
Hyundai
Many U.S. auto consumers value the potential of their vehicle manufacturer mobile applications, but the apps often fail to meet their expectations, according a recent survey.
The findings point to needed improvements, since 77% of survey respondents said they use an automaker’s app at least occasionally.
The autumn J.D. Power poll of gas-powered vehicle owners found that many of them experience automaker apps as unreliable and slow. Some also see no value in some app features while wanting features the apps don’t include.
App connectivity and response time particularly frustrated many consumers. Almost a third of survey respondents – 32% – said their apps’ connectivity had failed, up from 29% a year earlier. And 61% found apps’ response time slow at various degrees of frequency.
“Automakers have made improvements in app features, improved response times and fixed connectivity gaps but, to improve customer satisfaction, they need to deliver core features that perform reliably,” said J.D. Power Mobile Apps Lead Violet Allmandinger in a press release.
Among app features consumers long for are security features, such as vehicle camera views and security warnings – 83% of respondents said they want such capabilities. Many consumers could do without others, including vehicle marketplaces. Of the consumers who stopped using their vehicle apps, 25% blamed lack of desired features.
Hyundai's MyHyundai with Bluelink app is the top-ranked mass-market OEM app in this year's survey, scoring an impressive 895 on a 1,000-point scale, followed by Kia Access at 843 and MyNissan at 770. Genesis Intelligent Assistant is tops among premium brands at 874, Mercedes at 821, and My BMW at 815.
Originally posted on F&I and Showroom
More Product & Technology

Integrating AI Into Your Admin System
It’s important for finance-and insurance administrators to build the technology into their existing systems instead of bolting it on.
Read More →
Public EV Charging Improves
The infrastructure buildout in the U.S. is providing more availability and safety at a better cost, according to the latest EV experience study by JD Power.
Read More →
AI in the Dealership
A Cox Automotive poll shows most dealers use it, but only some have found the smartest ways to adapt the surging technological sensation.
Read More →
AAA Honors Service and Repair Facilities
Three automotive dealerships made AAA's Service Providers of Excellence and Best in Repair list this year.
Read More →
EFG Launches Product Admin Platform
The company says the offering is designed to empower administrators, service contract providers, and product marketers to expand automotive and power-sports capabilities.
Read More →
Optimized Charging Could Reduce Costs
According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.
Read More →
From Inspection to Impact
Data, video and artificial intelligence are driving service performance today, when inspection performance is closely tied to key business outcomes.
Read More →
Car Karaoke Gets Official Platform
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
Kia Embraces Clean Energy
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
Honda-Sony Venture Dismantled
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →