Farmington Hills, Mich. - RouteOne is offering dealers a free trial of its FinanceConnect product. Dealers who subscribe at www.routeone.com/financeconnect will receive the first 60 days free, with no setup fee - up to a $700 value.

FinanceConnect, made available to dealers in July 2013, is a digital consumer credit application that enables automotive dealers to create a compelling and unique online shopping experience to drive auto sales and financing growth.

"FinanceConnect allows dealers to establish an online presence that helps convert online shoppers into 'in-dealership' buyers," said Mike Jurecki, CEO, RouteOne. "We've made it easy for dealers to navigate the online environment by providing this customizable tool that's tied to our core credit application platform. We are pleased to offer our customers this free trial, which will allow them to witness firsthand the power of FinanceConnect."

FinanceConnect offers dealers a customizable microsite to engage their online customers. Dealers can tailor the microsite as they see fit, adding promotional materials, vehicle specials, credit incentives and more. The dealership logo and colors can be added to further brand the site.

Dealers can continue to utilize their desired CRM, DSP and other third-party tools with FinanceConnect, as the tool is integrated with the RouteOne credit application. This helps dealers to better track sales leads as they come in, and avoid duplicate data entry and redundant efforts. Additionally, it ensures all applications submitted through FinanceConnect are held to the same compliance standards as the core RouteOne credit application system, so compliance is consistent, whether an application is received online or at the dealership.

Dealerships may select from a Basic, Advanced, or Premium model of FinanceConnect, depending on which profile best fits their needs. Additionally, dealers may utilize FinanceConnect on tablets and mobile devices, allowing for transactions outside the dealership office.