P&A Providers & Administrators
MenuMENU
SearchSEARCH

Safe-Guard Canada Announces New Montreal Training Facility

May 8, 2018
2 min to read



ATLANTA — Safe-Guard Canada today announced the opening of a new training facility located just outside of Montreal to better service Quebec clients and their dealers.


The new location will allow Safe-Guard to broaden retail training and development support for dealers within Safe-Guard's client roster, including BMW Canada, Harley-Davidson Financial Services, Honda Financial Services, Mercedes-Benz Financial Services, Nissan Canada Extended Services Inc., Porsche Financial Services, and North American Automotive Group.

Ad Loading...


Safe-Guard offers a wide range of retail training and development, including certification courses, regional workshops and meetings, and train-the-trainer opportunities. The new Montreal facility includes a boardroom to host corporate and dealer personnel, a large training room that will be utilized for multi-lingual training, and business offices staged like real F&I offices to simulate real-world scenarios.


Safe-Guard's F&I training curriculum includes product knowledge, sales techniques, compliance basics, and the customer experience — all led by expert Safe-Guard sales and training staff with real-world dealer and F&I experience.


"We're very excited about the opening of our new Montreal training office,” said Scott Ashby, general manager of Safe-Guard Canada. "Our new facility will allow us to better service our Quebec partners and coach them on the latest F&I product knowledge, how to build value for their customers, as well as compliance standards in order that we can help them grow their businesses and create long-term customers."


Safe-Guard has been serving Canadian customers since 2001 and has their main office in Mississauga, Ontario. The new Safe-Guard Canada sales and training facility in Montreal opened April 1, 2018.


More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →