Tekion, which created a cloud-native platform serving the entire automotive retail ecosystem, has been engaged by Asbury Automotive Group to help deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud.

The platform includes retail, service, parts, accounting, customer relationship management, and analytics all in one. Tekion says it helps elevate and improve auto retailers' end-to-end operations. It says it modernizes the end-to-end automotive retail journey, improves consumer and employee experiences, and brings the highest efficiencies to retailers by connecting consumers, dealers and manufacturers.

“It is our mission to become the most guest-centric automotive retailer. To meet the ever-changing needs of our guests, we needed to be able to evolve and adapt,” said Asbury President and CEO David Hult. “We chose to partner with a technology provider that puts the guest experience first while leveraging superior platform architecture that will help enable Asbury to deliver even more innovative solutions to customers, partners, and team members.”

Asbury plans to pilot the platform late this year.

“We’re super proud to partner with Asbury to help them deliver next-generation customer and team member experiences while maintaining operational excellence,” said Tekion founder and CEO Jay Vijayan. “Asbury’s mission aligns very well with Tekion’s, and together, we will redefine how best-in-class automotive retailers operate and significantly elevate consumer experience when buying or servicing a vehicle.”