The platform encompasses retail, service, parts, accounting, customer relationship management, and analytics.
IMAGE: Pexels/Antoni Shkraba
Tekion, which created a cloud-native platform serving the entire automotive retail ecosystem, has been engaged by Asbury Automotive Group to help deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud.
The platform includes retail, service, parts, accounting, customer relationship management, and analytics all in one. Tekion says it helps elevate and improve auto retailers' end-to-end operations. It says it modernizes the end-to-end automotive retail journey, improves consumer and employee experiences, and brings the highest efficiencies to retailers by connecting consumers, dealers and manufacturers.
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“It is our mission to become the most guest-centric automotive retailer. To meet the ever-changing needs of our guests, we needed to be able to evolve and adapt,” said Asbury President and CEO David Hult. “We chose to partner with a technology provider that puts the guest experience first while leveraging superior platform architecture that will help enable Asbury to deliver even more innovative solutions to customers, partners, and team members.”
Asbury plans to pilot the platform late this year.
“We’re super proud to partner with Asbury to help them deliver next-generation customer and team member experiences while maintaining operational excellence,” said Tekion founder and CEO Jay Vijayan. “Asbury’s mission aligns very well with Tekion’s, and together, we will redefine how best-in-class automotive retailers operate and significantly elevate consumer experience when buying or servicing a vehicle.”
China easily reigns in the segment, but European countries’ adoption rates are growing. The U.S., probably due to market size, has the second biggest EV fleet.
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.
CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.
