P&A Providers & Administrators
MenuMENU
SearchSEARCH

Toyota, Honda, Hyundai and Kia Sales Plummet in April

The loss leader in this equation was Toyota Motor Corp., which saw April sales volume fall 23%.

May 3, 2022
Toyota, Honda, Hyundai and Kia Sales Plummet in April

 

Credit:

Creative Commons

3 min to read


 

Toyota Motor Corp., Honda Motor, Hyundai and Kia sales fell in the double digits in April year over year.

The loss leader in this equation was Toyota Motor Corp. who saw April sales volume fall 23%, with deliveries down 23% at the Toyota division and 18% at Lexus. The company’s sales have dropped nine consecutive months.

Ad Loading...

All of Toyota’s top sellers saw double-digit declines in April: Camry, down 12%; RAV 4, down 18%; Highlander, off 29%; Corolla, down 22%; and Tacoma, down 27%.

The automaker closed April with a 20-day supply of vehicles; 137,067 cars and light trucks, with 13,831 in dealer stock and 123,236 at ports or in transit, a spokesman said.

Honda Motor Co. saw a 40% drop in sales in April and cited “difficult supply constraints” as the reason. The drop marks the company’s ninth-straight month of decline, with deliveries down 41% at the Honda division and 33% at Acura.

Four of the automaker’s biggest sellers saw double-digit declines. The Accord was down 20%; the Civic, down 51%; the CR-V, down 56%; and the Pilot, down 43%. But HR-V deliveries rose 6%.

The company started 2022 with U.S. dealer stocks under 20,000 cars and light trucks and began April slightly below that level. The automaker had 300,000 vehicles in dealer inventory at the start of 2021.

Ad Loading...

Deliveries fell by 20% at Hyundai and 16% at Kia in April, marking the second consecutive month of double-digit declines for the two Korean brands.

Hyundai has picked up the focus on retail sales with an expanded crossover lineup, its first pickup and the new Ioniq 5 electric vehicle. Retail sales tallied 61,668 last month. But the company reported zero fleet deliveries in April for the fourth consecutive month. Hyundai closed April with 15,000 vehicles in inventory, down from 18,000 at the start of the month.

Subaru deliveries dropped 26%, marking the 11th consecutive month of decline. Mazda volume dipped 3.3%, after two monthly gains.

Meanwhile Genesis volume rose 53% to 5,039, a monthly record and the brand's 17th straight increase. The brand's two crossovers, the GV70 and GV80, outsold combined deliveries of the brand's three sedans.

Analysts forecast U.S. new-vehicle sales will fall by 20% April due to the ongoing microchip shortage and other supply chain hurdles.

Ad Loading...

Analysts at LMC, J.D. Power, Cox Automotive and TrueCar also predict the seasonally adjusted annualized rate of sales will hit 14.3 million to 14.8 million in April, well below the 18.5 million pace set in April 2021. With the exception of January, SAAR has been below 15 million since July 2021.

J.D. Power reports U.S. dealers had fewer than 900,000 new cars and light trucks in inventory in April. Kia, Honda, Toyota, Land Rover, Lexus and Subaru have the lowest inventories, while Chrysler, Audi, Ram, Lincoln and Dodge have some of the highest stockpiles, finds Cox Automotive.

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →