Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

TrueCar and GovX Partner to Launch New Auto Buying Program Powered by TrueCar Military

Military, first responders and law enforcement will have access to cost-savings, upfront VIN-based pricing, and a modern digital deal building experience.

February 24, 2021
TrueCar and GovX Partner to Launch New Auto Buying Program Powered by TrueCar Military

Military, first responders and law enforcement will have access to cost-savings, upfront VIN-based pricing, and a modern digital deal building experience.

3 min to read


SANTA MONICA, Calif. — TrueCar, Inc. (NASDAQ: TRUE), an online destination to find a car, today announced a new affinity partnership with GovX, Inc., the largest e-commerce website for verified active and veteran U.S. military along with police, fire, emergency rescue and medical technicians and those from related government agencies.

Through our partnership, GovX members will receive a first-class car buying experience and competitive pricing that they can trust.

Ad Loading...

The GovX Auto Buying Program, powered by TrueCar Military, will give GovX members the ability to see what others paid for the same vehicle of interest, receive upfront transactable price offers on new and used vehicle inventory, and use TrueCar’s leading digital deal building capabilities. 

“TrueCar is the gold standard when it comes to ease and transparency in the car buying experience, as well as customer service and support. These are extremely meaningful value propositions for us and our members who have the responsibility and honor of protecting and serving our great country,” said Chris Bohnert, Senior Vice President at GovX, Inc. “TrueCar shares our same deep commitment to providing service members with the value and benefits they deserve. We are excited for our members to experience this new and improved way to buy a car.”

Last year, TrueCar launched, TrueCar Military, a dedicated vehicle purchase program that provides exclusive Military incentives and exclusive benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families. TrueCar has dedicated more than fourteen years to servicing the men and women of the military through affinity car buying partnerships with leading military service organizations.

“We are thrilled to partner with GovX to provide a more transparent and more efficient way for our servicemembers, first responders and law enforcement to purchase a vehicle,” said Mike Darrow, President & CEO of TrueCar. “Through our partnership, GovX members will receive a first-class car buying experience and competitive pricing that they can trust.”  

GovX Auto Buying Program Key Benefits:

Ad Loading...
  • Price Context. See what others paid for your new vehicle of interest in a local area and viewprice ratings on used vehicles

  • Savings. Save on average over $3,500 off MSRP** on new vehicles and receive discounts onused vehicles*

  • Real Price Offers. Receive real transactable price offers on actual inventory on the dealer’s lot

  • Trade-In or Sell. Get a value on your existing vehicle and receive a real cash offer in minutes

  • Build your Deal Online. Build a comprehensive deal online, inclusive of trade-in value and preferred terms and save time at the dealership

  • Buy from Home. Identify TrueCar Certified Dealers that offer remote paperwork, vehicledelivery and vehicle sanitization

  • Extensive Dealer Network. Access TrueCar’s Certified Dealer Network, which includes dealersnationwide

*Used car discounts not available in all states.

*Between 1/1/20 and 12/31/20, the average savings off MSRP experienced by consumers who connected with a TrueCar Certified Dealer through a TrueCar-powered Auto Buying Program and who were identified as buying a new vehicle from that Certified Dealer was $3,552. Your actual savings may vary based on multiple factors, including the vehicle you select, region, dealer, and applicable vehicle-specific manufacturer incentives, which are subject to change. The MSRP is determined by the manufacturer and may not reflect the price at which vehicles are generally sold in the dealer's trade area, as many vehicles are sold below MSRP. Each dealer sets its own pricing.

Originally posted on Agent Entrepreneur

More Product & Technology

Woman driving car with microphone

Car Karaoke Gets Official Platform

The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.

Read More →
aerial view of Kia Georgia's West Point manufacturing plant with the new solar canopy installed

Kia Embraces Clean Energy

A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.

Read More →
Photo of Honda emblem

Honda-Sony Venture Dismantled

For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.

Read More →
Ad Loading...
prototype Porsche Cayenne with

Wireless EV Charging is on the Horizon

In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.

Read More →
pavement with car and charger wrapped around it painted on

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Up-close photo of car battery

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Ad Loading...
Photo of wall-mounted Ford electric-vehicle charger in a home

Charging Challenges

An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.

Read More →
blue subaru crosstrek in city with Save with SUVS text and Providers and Administrators logo

Safety Drives Insurance Rates

Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Product & Technologyby StaffFebruary 4, 2026

AAMS Training and Mosaic Compliance Services Merge

The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.

Read More →