Volkswagen to Add Eight Audi Models to Challenge BMW
Volkswagen AG’s Audi brand aims to add eight models by 2015, challenging BMW AG as the world’s largest maker of luxury cars, reported Bloomberg.com.
Audi will invest 7.3 billion euros ($10.5 billion) on new models and plant upgrades through 2012, the Ingolstadt, Germany-based automaker said in a statement. Spending on new models will total about 5.9 billion euros, or 81 percent of the budget for the four-year period that includes 2009.
The investment is part of Wolfsburg, Germany-based Volkswagen’s plans to spend 25.8 billion euros between 2010 and 2012 as it seeks to become the world’s dominant automaker. Audi, which ranks third behind BMW and Daimler AG’s Mercedes-Benz brand, will increase its lineup of cars and sport-utility vehicles to 42 models by 2015 from 34 now, it said.
Audi’s new vehicles will include the A1 compact, which is due to be introduced in mid-2010. As BMW develops a line of small urban vehicles and Mercedes-Benz prepares to invest 1.4 billion euros to expand its small-car lineup, the A1 will become Audi’s lowest-priced model, spokesman Armin Goetz said in a telephone interview today.
The VW division will also introduce the A7, a large luxury-coupe that will compete with BMW’s 6-Series and Mercedes-Benz’s CLS. By the end of 2010, Audi will start selling a hybrid-version Q5 SUV, its first vehicle that combines an electric motor with a conventional engine. Audi will start producing the E-tron electric-powered sports car by the end of 2012.
More Industry

Honda Embraces Hybrid Fever
The automaker plans a new Ohio factory, along with investments in existing U.S. and Canadian plants, to significantly boost hybrid production here.
Read More →
Dealerships Must Show Up Where It Matters
How car buyers find your dealership has fundamentally changed. New evidence reveals the importance of your presence on social media, Google search, and large language models.
Read More →
CPO Sales Could Take Off in the Right Conditions
A recent Cox Automotive consumer survey reveals the size of an undertapped market for the vehicle segment given affordability pressures.
Read More →
Global Consumer Trends Diverge
Price remains a top consideration for U.S. car buyers, and they are the most brand-loyal consumers to established automakers, according to a new survey.
Read More →
Badger State Dealership Gets New Owner
The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.
Read More →
The Cycle of Negative Equity
Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.
Read More →
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →