ST. LOUIS - Rob Berger, executive vice president at Wise F&I LLC, was recently elected to serve as president of the Guaranteed Asset Protection Alliance (GAPA). GAPA, as an organization, was established in 2006 and is comprised of companies who offer Guaranteed Asset Protection (GAP) products. The purpose of GAPA is to monitor and lobby legislative, regulatory and administrative activity affecting the GAP industry.

Wise F&I has specialized in GAP for over 25 years, being one of the first in the industry and continuing to be a premier provider of GAP to automotive dealers and lenders. Berger has been an executive at Wise F&I for over eight years playing an integral role in the company’s management and growth. Industry leadership and Berger’s knowledge and expertise of GAP, positioned him for the nomination to serve as president of GAPA.

“I look forward to serving as GAPA’s president in support of GAPA’s mission and the ongoing refinement and enhancement of GAP products in general.” said Berger. Berger was elected by GAPA’s member companies at GAPA’s annual conference held this past October in Las Vegas.