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Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
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Many consumers shift from new for affordability, though some brands have robust new-EV sales month.
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Cox Automotive index finds Q1 improvements but pessimism about Q2.
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April tariff winds buffet consumers, ending upswing in conditions.
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Overall April conditions didn’t benefit the consumer, especially those presenting more risk.
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After unusual spring rush, demand started to wane mid-April as supply thinned.
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Cox analysis forecasts continued brisk spring sales eating into existing inventories, along with coming price hikes, especially for lower-priced models.
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Mixed February conditions still produce highest Cox index reading in more than two years.
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