As the market heats up, along with the competition, it has never been more important to make smart car-buying choices based on trusted research. As part of its commitment to drive stronger results for clients, Kelley Blue Book and Autotrader, Cox Automotive brands, are expanding their strategic relationship with data and technology company Experian to co-brand its AutoCheck vehicle history reports on KBB.com and Autotrader.com vehicle listings. 

Experian’s AutoCheck vehicle history reports offered by Kelley Blue Book combine provide detailed insights Experian is already delivering to car buyers and sellers for more efficient decision-making.   

The vehicle history reports will be available on all eligible listings on both Kelley Blue Book and Autotrader, allowing dealerships to provide potential buyers with detailed vehicle history information and trust in their product. Featured on the vehicle history reports, the proprietary AutoCheck Score offers a quick, clear snapshot of a vehicle’s predicted reliability, helping buyers and sellers feel confident.  

"With proprietary auction data and backed by Kelley Blue Book, the No. 1 trusted automotive brand for shoppers planning to buy in the next six months, dealerships can gain the edge they need to better buy and sell inventory," said Jessica Stafford, senior vice president, consumer solutions, at Cox Automotive. "Our clients and consumers will have detailed information to make informed car-buying decisions which, given the current market, is more important than ever before. Increased transparency leads to more confident and informed shopper decisions, and ultimately, more leads for dealers." 

Dealerships also benefit from more engagement in listings, reporting with an extensive database of automotive records, and insights to better compare a vehicle to other similar models currently on the market. Free Experian vehicle history reports drive 44% more lead conversions on Autotrader vehicle detail pages than the leading competitor, according to internal analysis of history report leads submitted from Autotrader listings/VDPs from Dec through May. Individual results may vary.  

"Researching and comparing vehicle listings is a critical step in the used car buying experience. Nearly every in-market shopper scours every ounce of information available to help them choose the right vehicle,” said Experian Automotive President Robert Granados. “By joining forces with Kelley Blue Book, we’re able to put information about a vehicle’s history directly into the hands of more consumers. Now, in-market shoppers will have more transparency when buying a vehicle and feel more confident in their choice.” 

For more information about Experian AutoCheck offered by Kelley Blue Book, contact your Kelley Blue Book or AutoTrader sales representative.