LAS VEGAS – Organizers of Industry Summit 2014 have announced the addition of an educational track focused on the latest in sales technology. Dealership Sales & Technology joins the F&I, Special Finance and P&A Leadership tracks for the annual event, which will be held Sept. 8-10 at Paris Las Vegas.
“With dealers directing more of their marketing budgets online to drive in customers, it’s critical dealership websites do a better job at converting those opportunities into sales,” said David Gesualdo, show chair and publisher of Auto Dealer Monthly and F&I and Showroom. “And that’s what we aim to address with this new conference. It will also focus on new in-store strategies designed to blend the online and showroom experience.”
Dealership Sales & Technology is expected to focus on online sales and marketing as well as data mining, the paperless dealership and more. Gesualdo said the track’s advisory board will be helmed by Tariq Kamal, managing editor of Auto Dealer Monthly, and staffed by experts from within and outside the automotive industry.