Carmakers are struggling to get infotainment features right for consumers, J.D. Power says.
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Infotainment features continue to be the leading cause of vehicle multimedia problems, a survey finds.
A quarter of multimedia issues lie in infotainment for the third year in a row, according to J.D. Power’s U.S. Multimedia Quality and Satisfaction study, which surveyed more than 93,000 vehicle buyers and lessees of new 2023 models after they’d had them for 90 days.
Consumers want both practicality and simplicity, because, after all, they’re driving when they’re trying to use it.
“Design problems seem to be getting challenging to solve for car manufacturers,” said Ashley Edgar, J.D. Power senior director of global automotive supplier benchmarking and alternative mobility. “Consumers are looking for intuitive systems that are simple and not too distracting from the road.”
The highest-ranked models in the survey are the Dodge Charger in the large midsize category; Chevrolet Corvette in large premium midsize; a three-way tie by Kia Seltos and Nissan’s Kicks and Rogue in small compacts; and Mercedes-Benz CLA in small compacts premium category.
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Originally posted on Auto Dealer Today
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