Vero, an automotive products provider, partnered with automotive privacy-technology specialist Privacy4Cars to offer Identi-Fi, a full-circle solution to protect against personal data abuses by providing vehicle data deletion and identity-theft recovery. The solution pairs Privacy4Cars’ patented AutoCleared and Vehicle Privacy Report tools with Vero’s three-Generation Fully Managed Recovery (FMR), providing a comprehensive solution available as a membership subscription to qualified auto dealers and distributors.

“Until now, consumers and dealerships had to piecemeal privacy and identity theft tools separately, with limited resources in the auto space despite cars being one of the largest targets for identity theft that most Americans own, from connected car data to personal items left in the car,” said Vero CEO Joe Annoreno. “By partnering with Privacy4Cars to couple its exclusive suite of privacy tools with our unparalleled Fully managed ID theft recovery offering, Identi-FI is able to bring the first full-circle solution to market that limits the liability of dealers before, during, and after the car sale transaction - while simultaneously protecting consumers from the hefty costs and burden of identity theft that extends beyond the car lot.”

Identity theft is on the rise, with costs hitting an all-time high. Given the growing number of stringent laws in place, the onus is on dealerships to protect customers. With Identi-FI, dealers can provide customers the peace of mind while helping secure sales, safeguard customers’ identities, and steer clear of data risks.​

“Partnering with Vero to launch Identi-FI marks an important evolution in our industry where now a single, value-driven identity theft and connected car deletion service exists to protect dealers and their customers, alike,'' said Privacy4Cars founder Andrea Amico. “We’re pleased to offer the auto industry an opportunity to couple our suite of patented tools in a completely new way, with best-in-class identity theft protection from Vero.”

Auto dealers in the Identi-FI program will receive Privacy4Cars’ AutoCleared and Vehicle Privacy Report to use for all vehicles at the dealership. They will simultaneously be able to offer Vero’s suite of identity theft tools, including FMR that covers all forms of identity theft and fraud, to customers as a revenue-generating service add-on during the sales process.

Patented AutoCleared is a vehicle data-deletion process that removes personal information from every pre-owned vehicle on your lot and automatically generates certificates with AutoCleared badges.

Vehicle Privacy Report automatically add badges to inventory on your website and show customers you care by seamlessly linking VIN-specific badges to free reports, making fair disclosures and proving personal data has been erased from available vehicles.

FMR provides remediation and recovery for all forms of identity theft or fraud – regardless of how or when they occurred. Each identity theft case is assigned a dedicated, certified recovery advocate who works on the victim’s behalf to perform all the tasks necessary to restore their identity entirely.

For more information about Identi-FI or to set up a demonstration for your dealership, visit the product's site.