Question About Drive Service Retention and Be Your Dealer's Hero
Hi Kelly:
In the article, you made reference to a NADA study “that showed that 83% of the customers that perform their routine maintenance with the selling dealer will return to them to purchase another vehicle. If a customer ONLY performs their warranty work or nothing at all with the selling dealer, then only 17% will buy their next vehicle from the selling dealer”.
I’ve been trying to find the NADA article that you sourced this information from.
At Chrysler Group in 2010, we sold 285,000 prepaid maintenance service contracts on the service lane. Since September, 2008, we’ve sold nearly a half million. Participating dealers have made an investment in Express Lane LOF services and the prepaid maintenance plans have helped them maintain traffic to achieve ROI goals.
I would love to find that reference on the NADA website. Can you help me out?
Brian Halliday
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