April Brings Great Deals on Cars; Domestic Brands Offer Top Discounts
SANTA MONICA, Calif. - As the economy continues its recovery, deals are cropping up for consumers and TrueCar's April TrueTrends Report has forecasted the best deals available for the next 30 days, as automakers and dealers continue to offer deep discounts on many models to move inventory.
The April 2010 TrueTrends Report includes the following highlights:
The biggest discounts of the month on 2010 models by body type are forecasted as follows:
Top 2010 Models by Body Type | |||
Body Type | 2010 Models | % Below MSRP | |
Sedan | Chevrolet Cobalt | 20% | |
Sport Utility | Jeep Grand Cherokee | 19% | |
Coupe | Ford Focus | 17% | |
Pickup | Ford Ranger | 17% | |
Convertible | Ford Mustang | 11% | |
Van | Toyota Sienna | 11% | |
Wagon | Hyundai Elantra Touring | 10% | |
2010 Models with the largest total incentives in order include: BMW M6, Infiniti M45, Nissan Titan, Volvo XC70, and the Chevrolet Silverado 1500.
Luxury manufacturers have really picked up steam in their efforts to move products, offering some of the best discounts and showing the top 5 largest average price drop, month over month.
U.S. automakers continue to offer the highest discounts, holding four of the top five spots (Hyundai, at 11%, is the only non-American make on the list). Ford (14%), Chevy, Chrysler and Mercury (all 11%) top the list, with the Chevy Cobalt (20%) topping the model list.
The end of April is anticipated to be a really good time to buy a car, with several days offering a projected average discount over 6.5%. TrueCar.com's projections show Monday, April 26th as the best day to buy a car and May 2nd as the worst day.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →