Auto Shoppers' Woes to Continue in 2023
More cars are available, but record prices and rising interest rates will challenge customers.

Customers can expect more choices amid record prices and higher rates.
Erik McClean
Vehicle inventories are growing, but shoppers may still experience supply constraints and record prices.
The average new-vehicle price now sits at about $46,000, a $10,000 increase over 2019.
The National Auto Dealers Association reports that the industry sold 13.7 million new cars and trucks last year, the lowest number of total sales since 2011.
The association blames the reduced totals on the semiconductor microchip shortage and supply-chain disruptions.
Inventory levels rose 49% by the end of 2022 compared to year’s end in 2021. The shift has NADA projecting the industry will sell 14.6 million new vehicles in 2022, a 6.6% increase. Though better, that number falls short of the 17.1 million sold in 2019.
Auto dealerships struggled in 2022 to keep their lots full. They sold into the pipeline, meaning vehicles were sold before they arrived. Now inventories are better, but challenges remain.
NADA Chief Economist Patrick Manzi says inventories for some brands are in better shape than others. But he warns that shoppers will have limited options if they don’t order from the factory. Automakers, he says, have said they will not overproduce vehicles. The days of packed lots with many choices may be behind the industry.
Rising interest rates add to car customers’ concerns. When added to higher vehicle prices and supply issues, that may also make shopping for a vehicle more difficult.
According to NADA, interest rates average 6.4% for loans on new cars and 9.7% for loans on used vehicles. Manzi said he expects rates to go up in the first half of the year.
In 2022, automakers focused their limited resources on producing more profitable, higher trim-level vehicles. Manzi predicts they will shift production back to more affordable models this year.
Automaker incentives remain down. Incentives have steadily declined from the over $4,000 per vehicle offered in 2020. But Manzi predicts a rise in the incentives, which sat at about $1,000 per vehicle in 2022, if inventory grows in the back half of the year.
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →