P&A Providers & Administrators
MenuMENU
SearchSEARCH

BMW, Mercedes, Audi Forecast Record Sales This Year on U.S., China Demand

January 10, 2011
2 min to read


Bayerische Motoren Werke AG, Daimler AG and Audi AG, the world’s three largest makers of luxury cars, forecast record sales this year driven by China and the U.S.


BMW, the maker of Mini and Rolls-Royce models, said today deliveries will increase beyond 1.5 million units this year from 1.46 million in 2010. Volkswagen AG’s Audi unit is aiming to deliver 1.2 million cars and sport-utility vehicles up from 1.09 million. Daimler AG’s Mercedes-Benz division expects record sales after delivering 1.17 million vehicles.

Ad Loading...


“We’re looking forward to a very upbeat year in 2011,” Audi Chief Executive Officer Rupert Stadler said at the Detroit auto show. “It is programmed to growth.”


Demand for luxury cars including BMW’s 5-Series, Mercedes’ top-of-the-line S-Class and Audi’s A8 flagship sedan is swinging back from the global recession, a rebound in the U.S. and the fastest growth since reunification in 1990 in Germany, the three manufacturers’ home-market, reported Bloomberg.


Sales in 2011 will be “defined by production capabilities rather than demand,” Daimler CEO Dieter Zetsche said at the show. “That’s a good problem to have.”


Munich-based BMW, which premiered the 6-Series convertible in Detroit and the M1, the first high-performance version of its 1-Series compact, is targeting 2 million sales by 2020. Mercedes is presenting a diesel S-Class, its fifth U.S. diesel model while Audi is rolling out an updated A6 sedan at the show.


“Customers are willing to spend again,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany. “The momentum in the luxury segment is gaining ground, there’s no denying about that.”

Ad Loading...


Porsche AG, the German maker of the 911 sports car, said orders jumped 49 percent to a record 114,000 vehicles last year. The manufacturer expects to sell more than 100,000 vehicles this year after delivering 97,000 units in 2010, according to Chief Executive Officer Matthias Mueller.


“We’re entering the new year with considerable confidence,” Mueller said at a Detroit presentation.

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →