P&A Providers & Administrators
MenuMENU
SearchSEARCH

Calif. Could Require Speed Warnings in New Cars

Bill that’s passed one state legislative house would mandate visual, audible warnings when a car exceeds a speed limit by more than 10 mph.

May 23, 2024
Calif. Could Require Speed Warnings in New Cars

The assembly must pass its version of the bill by Aug. 31 if it’s to advance this session.

Credit:

Pexels/Luke Miller

2 min to read


A California bill that would require new vehicles to have what’s known as passive speed limiters, or warning signals when the vehicle exceeds posted speed limits, passed one house of the state legislature.

The state senate bill, introduced by Sen. Scott Wiener, D-San Francisco, passed the senate chamber on May 21 by a vote of 22 to 13. If passed by the state assembly and signed by the governor, it would require that all new passenger cars, trucks and buses made or sold in California be equipped with the speed limiters starting in 2032, including a 50% phase-in by 2029.

Ad Loading...

The technology is also known variously as a passive speed governor and passive Intelligent Speed Assistance, or ISA. Passive is the key word in the term, meaning the devices don’t actually limit vehicle speed but instead warn the driver if he or she exceeds a speed limit by a certain number of mph. Senate Bill 961 would require audible and visual warnings if a vehicle exceeds a posted speed limit by more than 10 mph.

Wiener, in announcing senate passage of the bill, said in a press release that it follows a recommendation by the National Transportation Safety Board to require such technology in new vehicles. He pointed to research that shows speeding dramatically increases the chance of a fatal crash, including a 2023 state Office of Traffic Safety report that a third of traffic California fatalities from 2017 to 2021 involved speed and indicating a 23% increase in speed-related crashes from 2019 to 2022.

The assembly must pass its version of the bill by Aug. 31 if it’s to advance this session.

As is the case with many legislative firsts, California regulatory moves tend to influence other states, causing a ripple effect throughout much of the country, so the action, if it becomes law, could ultimately make such speed-dampening technology standard in the industry.

The European Union will require the technology in vehicles sold there starting this July.

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →