Chevrolet Marketing Boss Chris Perry Resigns
(Reuters) - The ongoing upheaval in General Motors Co.'s (GM) executive ranks continued with the sudden resignation of Chris Perry as vice president of Chevrolet marketing. Perry, 53, spent just over three years in the job, after being wooed to GM in mid-2010 by Joel Ewanick, his former boss and colleague at Hyundai Motor America.
Earlier in 2010, Perry had replaced Ewanick as vice president of marketing at the Korean automaker's U.S. operation. Ewanick was fired by GM as its global marketing chief in August 2012 for not properly disclosing the full cost of a $559-million sponsorship deal with English soccer club Manchester United.
Perry's is the latest high-level departure in GM's sales and marketing organization. Susan Docherty resigned this summer as European head of Chevrolet and Cadillac. Cadillac's global marketing chief Don Butler also quit the company in August.
GM said a replacement for Perry would be announced "at a later date."
More Industry
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →