P&A Providers & Administrators
MenuMENU
SearchSEARCH

CNW: Supply Shortages, Jittery Consumers Point to Rough Summer

May 17, 2011
3 min to read


Several indicators in the opening days of May point to a dimming outlook for new-vehicle sales, CNW reported in the May edition of its Retail Automotive Summary.


Floor traffic did climb by more than 9 percent during the first 10 days of May, but traffic was tracking well below what was seen last year during the same period. More importantly, closing ratios dipped for the first time since last September, falling by six percent from April and more than 3 percent from a year ago, reported F&I and Showroom.

Ad Loading...


“While it’s too early to make any dire forecasts, these issues are worrisome and previously have been followed by slower-than-expected retail and commercial auto deliveries,” wrote CNW’s Art Spinella.


Spinella linked closing ratios to a supply shortage of some major Japanese-branded products, which he said has caused Honda and Toyota shoppers to put off vehicle purchases. Closing ratios for non-Japanese stores have also contracted, with the exception of Ford and Hyundai-Kia stores.


“A secondary reason, according to shopper surveys, is that without high incentive levels, many consumers who are looking for a new vehicle simply can’t afford to make the purchase,” wrote Spinella. “Lack of down-payment cash is the prime issue.”


CNW’s Jitter Index, which measures concerns about home-centric issues ranging from gap prices and job stability to food prices, experienced a 1.7 percent month-to-month increase, with every major category except “Child’s Education” registering a marked increase. This was the first month-to-month increase since last October. When compared to May 2010, increases were significant for gap prices, job stability, day-to-day needs and food prices.


Adding to the concern, CNW’s 10-day measurement of Consumer Confidence among new-car intenders fell for the first time this year during the final days of April and continued to contract in the opening 10 days of May.

Ad Loading...


“Initial reports for the second 10-day period look as if it will slip again,” Spinella stated.


The good news is that auto finance has found its stride. According to CNW, the average FICO score of those who purchased a new vehicle in the first 11 days of May fell to 669.8. Additionally, the share of new-car buyers with FICO scores under 670 hit 14.5 percent, the highest since March of 2006. Still, Spinella said the industry could be in for a rough summer.


“Because the data is short-term, delayed reaction indicators, there will likely be limited impact on May sales, which should hit 1.26 million units this month,” wrote Spinella, who predicted that the delivery rate for May will come in at 12.96 million. “The concern is for the June through August summer selling season. A shortage of key Japanese products, shrinking used-car supplies and lower incentives could keep the industry from a 13 million-unit year."

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →