ONTARIO - CUDL, which administers an auto lending network for credit unions, will be representing more than 900 partnering credit unions for the eighth consecutive year at the National Automobile Dealers Association (NADA)’s conference, scheduled for Feb. 5-7 at the Moscone Convention Center in San Francisco.

Building upon the company’s previous success at the NADA conference, CUDL will continue efforts to further advance dealer awareness of the value of its growing credit union lending network and benefits of a strong credit union and dealer alliance, reported F&I and Showroom. During the event, CUDL will also be highlighting the ever-expanding suite of dealer solutions.

Although credit unions have faced strong competition in 2010 with the return of banks and other lenders to the marketplace last year, their market share picked up in the second half of the year - rising from a low of 16.2 percent in March to 17.6 percent in November.

CUDL also experience growth with its national auto lending network last year, signing up 151 new credit unions and 1,158 new dealerships. Currently, CUDL’s national lending network includes 6,900 dealerships and 920 credit unions nationwide, representing 27.5 million members.

“CUDL’s representation of its 900 credit union partners at the convention further underscores the significance of relationships between credit unions and dealers, and emphasizes the importance credit unions’ see in partnering with dealers to get credit union members into new cars,” stated Tony Boutelle, CUDL’s president and CEO. “Our goal is to increase dealers’ awareness of the value of our credit union-based lending network and the many tools we provide to help them grow their bottom lines.”