Dealer’s Cars Become Wi-Fi Hotspots for Remote Learning
Art Schaller’s drivers rotate the cars with the Wi-Fi equipment into neighborhoods with students that need internet. The cars have signs that tell residents their purpose.

Art Schaller’s drivers rotate the cars with the Wi-Fi equipment into neighborhoods with students that need internet. The cars have signs that tell residents their purpose.
Photo courtesy of Art Schaller
When the school district of New Britain, Conn. started remote learning because of the coronavirus pandemic, it discovered that about one in 10 students didn’t have easy access to Wi-Fi.
The greatest news was that after the first week, we reached 94% of the students who had not been attending (online) school.
The district was able to source the hardware to create hotspots but didn’t have a method to distribute the internet to about 1,000 students who needed it.
Enter Art Schaller, president of Schaller Auto World, who runs three dealerships in the greater Hartford area. Schaller came up with a plan to create mobile Wi-Fi hotspots in strategically parked dealership cars.
The plan was easier to conceive than execute. Each part — the routers, adapters, SIM cards, and antennas — came separately at different times. “Everything was on backorder, the supply chain was in disarray,” said Schaller, “which with what’s going on, everyone can understand.”
When it finally all came together in mid-May, Schaller sent 16 of his drivers to housing blocks to park cars based on the district’s map of student internet need. Per the district, Schaller rotates the cars to assigned spots for morning and afternoon shifts.
‘This became a lot more work than I expected,” Schaller said. “But when the cars went out it finally became meaningful.”
“The greatest news was that after the first week, we reached 94% of the students who had not been attending (online) school.”
At this point, if Schaller needs to sell one of those parked cars, a driver picks it up and rotates the equipment to a new car. Yet as business life returns to normal — to some extent — and car sales return, both Schaller and the district understand this isn’t a permanent solution.
The school district is working on one for the new school year, Schaller said. For now, Schaller is rolling with it. “It's a small price to pay to make sure kids get to finish school,” he said.
Chris Brown is the executive editor of Business Fleet, Auto Rental News and Fleet Forward.
Originally posted on F&I and Showroom
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →