P&A Providers & Administrators
MenuMENU
SearchSEARCH

Dealer’s Cars Become Wi-Fi Hotspots for Remote Learning

Art Schaller’s drivers rotate the cars with the Wi-Fi equipment into neighborhoods with students that need internet. The cars have signs that tell residents their purpose.

by Chris Brown
July 9, 2020
Dealer’s Cars Become Wi-Fi Hotspots for Remote Learning

Art Schaller’s drivers rotate the cars with the Wi-Fi equipment into neighborhoods with students that need internet. The cars have signs that tell residents their purpose.

Photo courtesy of Art Schaller

2 min to read


When the school district of New Britain, Conn. started remote learning because of the coronavirus pandemic, it discovered that about one in 10 students didn’t have easy access to Wi-Fi.

The greatest news was that after the first week, we reached 94% of the students who had not been attending (online) school.

Ad Loading...

The district was able to source the hardware to create hotspots but didn’t have a method to distribute the internet to about 1,000 students who needed it.

Enter Art Schaller, president of Schaller Auto World, who runs three dealerships in the greater Hartford area. Schaller came up with a plan to create mobile Wi-Fi hotspots in strategically parked dealership cars.

The plan was easier to conceive than execute. Each part — the routers, adapters, SIM cards, and antennas — came separately at different times. “Everything was on backorder, the supply chain was in disarray,” said Schaller, “which with what’s going on, everyone can understand.”

When it finally all came together in mid-May, Schaller sent 16 of his drivers to housing blocks to park cars based on the district’s map of student internet need. Per the district, Schaller rotates the cars to assigned spots for morning and afternoon shifts.

‘This became a lot more work than I expected,” Schaller said. “But when the cars went out it finally became meaningful.”

Ad Loading...

“The greatest news was that after the first week, we reached 94% of the students who had not been attending (online) school.”

At this point, if Schaller needs to sell one of those parked cars, a driver picks it up and rotates the equipment to a new car. Yet as business life returns to normal — to some extent — and car sales return, both Schaller and the district understand this isn’t a permanent solution.

The school district is working on one for the new school year, Schaller said. For now, Schaller is rolling with it. “It's a small price to pay to make sure kids get to finish school,” he said.

Chris Brown is the executive editor of Business Fleet, Auto Rental News and Fleet Forward. 

Originally posted on F&I and Showroom

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →