Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Edmunds Raises 2013 Forecast to 15.5 Million Units

April 3, 2013
2 min to read


Santa Monica, Calif. — Edmunds.com sees reason for the automotive industry to be optimistic about car sales for the rest of the year, and is raising its 2013 light vehicle sales forecast to 15.5 million units. The industry hasn’t achieved that level of annual sales since 2007.


“Car shoppers seem unfazed by fiscal issues in the news,” commented Edmunds.com Chief Economist Lacey Plache. “Even though consumer confidence has been up and down so far this year, there are ‘wealth effects’ that are making Americans feel comfortable finally buying the new cars they’ve been waiting for.”

Ad Loading...


Plache explained that many people are feeling wealthier thanks to rising home prices and the strong stock market. Many have refinanced their home mortgages, which Edmunds.com estimates saved homeowners $210 per month — enough to budget for a car payment.


The improving labor market has put additional cash in some buyers’ pockets, and credit has been loosening more and more since the recovery began, which is key to car sales.


The fiscal cliff, the sequester and financial news from overseas have not had any noticeable impact on car shopping trends in 2013, said Plache. But she cautions that any drama at home or abroad that rocks the stock market or dominates news headlines could deter some car shoppers.


Looking ahead, the industry still has an ace up its sleeve: More car leases are set to expire in the second half of this year than in the comparable period last year, which means that a number of car shoppers will be entering the market at that time. This will likely give the industry a solid year-over-year increase even when taking into account the strong 2012 finish.


“Sales per driver and vehicles per driver will remain below pre-recession levels even with 2013 sales of 15.5 million cars, so there is room for even more improvement in 2014 and beyond,” noted Plache. “Automakers and car dealers with the right products and branding messages are looking at a great growth opportunity.”

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →