Edmunds.com: Seasonal Slowdown Expected to Begin in November
SANTA MONICA, Calif. – This month's new vehicle sales (including fleet sales) are expected to be 710,000 units, a 4.5 percent decrease from November 2008 and a 15.0 percent decrease from October 2009, according to Edmunds.com.
Edmunds.com analysts predict that November's Seasonally Adjusted Annualized Rate (SAAR) will be 10.34 million, down from 10.43 in October 2009. November 2009 has 23 selling days, two less than last November. When adjusted for this difference, sales increased 3.8 percent from November 2008.
"November is living up to its reputation for being one of the worst months of the year for car sales, so everyone is hopeful that Thanksgiving weekend will boost the numbers," said Edmunds.com Senior Analyst Jessica Caldwell. "But automakers have already launched holiday season incentives in order to pick up the pace, and that sense of desperation suggests that bigger discounts - but smaller selection - may be available for those who wait to buy."
The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 46.4 percent in November 2009, down from 48.6 percent in November 2008 and up from 45.1 percent in October 2009.
Edmunds.com is also tracking the market share of 2009 and 2010 model year vehicles in autumn sales, and has found that there is remarkable disparity between automakers in terms of old model year inventory. For example, fewer than 42 percent of new vehicles sold by Chrysler, General Motors, Hyundai and Nissan in October were 2010 model year, but the industry average was 59 percent.
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →