EV Demand Tepid
Consumer consideration flat amid passel of market drags.

Teslas are losing market share amid an overall flattening of EV demand.
Kindel Media
U.S. electric-vehicle sales grew slowly in March amid a surge in shopping as consumers raced to buy before automotive tariffs took effect, but adoption plans were flat as federal support vanishes.
EV market share rose 1% year-over-year to 9%, J.D. Power reported, but the percentage of consumers in the market for a new car who are very likely to consider an EV was flat at 23%.
The consumer data analytics provider had forecast 9% EV market share this year, or flat results, given Trump administration plans to eliminate federal tax credits and its recent pullback of funding to states for EV charger development. Sparse charger availability, especially in rural areas, is consistently cited by consumers as a major adoption obstacle.
EV demand may also be tempered by recently enacted 25% U.S. tariffs on imported vehicles, along with planned matching tariffs on some auto parts to take effect May 3.
“While trends in demand are shifting geographically, socioeconomically and among individual brands, the industry continues to evolve,” J.D. Power said in its monthly EV market report, without elaborating.
Consumers considering EVs are more likely to be among those with annual incomes exceeding $100,000 and living in the West and Northeast states, J.D. Power said.
In a sign of political polarization, those affiliated as Republican saw a three percentage point drop in likelihood of considering an EV as their next vehicle, or 20% share. Consideration among Democratic consumers was essentially flat at 30%.
In a partially politically influenced trend, U.S. EV market leader Tesla is experiencing losing market share, though it was still tops among brands under consumer consideration at 18% of those somewhat or very likely to choose an EV, down from 21% a year earlier. Just one Tesla model was among the top 10 EVs being considered, the model 3.
Tesla CEO Elon Musk has drawn outrage in some quarters due to his leadership of federal spending and staff cuts. In addition, the Texas-based EV maker has seen declining market share for two years amid rising competition and an aging lineup, J.D. Power said.
Originally posted on Auto Dealer Today
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →