P&A Providers & Administrators
MenuMENU
SearchSEARCH

EV Owners Stay Loyal to the Segment

Survey finds little deviation in adoption once consumers make the switch.

February 25, 2025
EV Owners Stay Loyal to the Segment

The BMW iX ranked highest in the survey overall and among premium electric models.

Credit:

BMW

2 min to read


Once consumers switch to electric vehicles, they don’t tend to return to gas-powered models, according to one survey.

Just 12% of the more than 6,100 EV owners who responded to an annual J.D. Power poll said they would likely consider an internal-combustion-engine vehicle for their next purchase. 

Ad Loading...

“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” said J.D. Power Executive Director of EV Practice Brent Gruber.

EV owners’ likelihood of getting an EV for their next vehicle is at 94% and has been as high as 97% in the past several years, J.D. Power found, pointing out that “the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one.”

Auto dealers have an opportunity to do a more thorough job of educating EV buyers on the models for a smoother ownership transition, J.D. Power said. Across brands, its study found just 12% of first-time EV buyers were informed about total ownership cost and 46% on how specific features work.

Mass-market EVs rated better in terms of quality than did premium EVs, their owners experiencing fewer problems in the less expensive models. The study found that seven of the 10 models with the fewest reported problems are mass-market EVs.

At the model level, the BMW iX ranked highest overall in the premium segment with a score of 790, followed by the German automaker’s i4 at 783 and the Rivian R1S at 770.

Ad Loading...

In the mass-market segment, the Hyundai Ioniq 6 was tops at 751, followed by the Kia EV6 at 743 and the Chevrolet Equinox EV at 737.

Owners of 2024 and 2025 battery-electric and plug-in hybrid electric vehicles were surveyed between August and December.

LEARN MORE: Innovation Said to Make EVs Safer

 

 

 

 

 

 

 

 

Originally posted on F&I and Showroom

More Industry

Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →