EV Owners Stay Loyal to the Segment
Survey finds little deviation in adoption once consumers make the switch.

The BMW iX ranked highest in the survey overall and among premium electric models.
BMW
Once consumers switch to electric vehicles, they don’t tend to return to gas-powered models, according to one survey.
Just 12% of the more than 6,100 EV owners who responded to an annual J.D. Power poll said they would likely consider an internal-combustion-engine vehicle for their next purchase.
“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” said J.D. Power Executive Director of EV Practice Brent Gruber.
EV owners’ likelihood of getting an EV for their next vehicle is at 94% and has been as high as 97% in the past several years, J.D. Power found, pointing out that “the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one.”
Auto dealers have an opportunity to do a more thorough job of educating EV buyers on the models for a smoother ownership transition, J.D. Power said. Across brands, its study found just 12% of first-time EV buyers were informed about total ownership cost and 46% on how specific features work.
Mass-market EVs rated better in terms of quality than did premium EVs, their owners experiencing fewer problems in the less expensive models. The study found that seven of the 10 models with the fewest reported problems are mass-market EVs.
At the model level, the BMW iX ranked highest overall in the premium segment with a score of 790, followed by the German automaker’s i4 at 783 and the Rivian R1S at 770.
In the mass-market segment, the Hyundai Ioniq 6 was tops at 751, followed by the Kia EV6 at 743 and the Chevrolet Equinox EV at 737.
Owners of 2024 and 2025 battery-electric and plug-in hybrid electric vehicles were surveyed between August and December.
LEARN MORE: Innovation Said to Make EVs Safer
Originally posted on F&I and Showroom
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →