F-150 Bows to an SUV?
2024 sales may have brought a change of the guard in the U.S., at least for the year.

Ford told Forbes that that the F-Series individuals share a cab architecture and that it doesn’t break down its series sales by individual models.
Toyota
The Toyota RAV-4 apparently knocked the Ford F-150 from its best-selling U.S. vehicle pedestal last year, according to an industry analyst.
Based on Jato Dynamics data, more than 475,000 units of the SUV by the Japanese automaker sold in the U.S. last year, compared to about 461,000 of the F-150, which has long been America's best-selling pickup.
The Ford F-Series as a whole sold the most in the states at more than 765,000 units for the F-150, F-250, F-350 and F-450 combined. It was followed by the Chevrolet Silverado series, the RAV-4, Honda CR-V and Ram trucks.
But the RAV-4 surpassed all as the single vehicle selling the most units, according to Jato's data.
Ford told Forbes that that the F-Series individuals share a cab architecture and that it doesn’t break down its series sales by individual models.
How potential U.S. tariffs on imported vehicles might affect the sales rankings this year remains to be seen.
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →