P&A Providers & Administrators
MenuMENU
SearchSEARCH

Ferrari Seeks to End Trademark Dispute

February 11, 2011
2 min to read


Italy's Ferrari said Thursday it has agreed "in good faith" to use the full name of its new Formula One race car after Ford Motor Co. complained that its abbreviation was a copy of the name of its best-selling pick-up truck, the F-150.


Ford, of Dearborn, Mich., filed a lawsuit against Ferrari for referring to the racer as the F150, saying it was an infringement on its trademark, reported The Wall Street Journal.

Ad Loading...


In a brief statement Thursday, Ferrari said it would refer to the racer by its full name—the Ferrari F150th Italia, which refers to the country's 150th anniversary being celebrated this year.


Ferrari, which is majority owned by Italy's Fiat SpA, said it saw no reason why the abbreviated version of the name would have caused confusion.


"Ferrari retains that there can be no way to confuse the one-seater...or even think that there would be a link with another brand," it said.


"It seems really difficult to understand what has been expressed by Ford," it added.


Ford spokeswoman Anne Marie Gattari said the U.S. car maker was more concerned about its brand being diluted.

Ad Loading...


In the lawsuit filed Wednesday, Ford said Ferrari was trying to "capitalize on and profit from the substantial goodwill that Ford has developed in the F-150," according to a copy of the court filing. The suit sought unspecified damages. A court date has not yet been set.


The Detroit company sought to bar Ferrari from copying or using the F-150 trademark in any way in the U.S. and asked the court to have Ferrari recall all products, labels, tags, signs, prints, packages, videos, advertisements using the F-150 brand.


Ford has been using the F-150 name since 1975 and has had a trademark on it since 1995.


Ferrari unveiled on Jan. 28 the new racer for the 2011 season. The one it had for the team last year was called the F10.


Ferrari drivers Fernando Alonso and Felipe Massa are test-driving the new racer in Spain in preparation for next month's Grand Prix in Bahrain.

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →