Fiat's Chrysler Says Global Vehicle Sales Rose 12 Percent In February
Chrysler Group LLC, the U.S. automaker run by Fiat SpA, said its global sales in February rose 12 percent from a year earlier with the rate of growth outside North America quickening from January.
Deliveries climbed to 128,321 vehicles last month, Auburn Hills, Michigan-based Chrysler said in an e-mail. Global sales this year through February rose 14 percent to 229,787, below the 32 percent growth rate that Chief Executive Officer Sergio Marchionne has targeted for this year, reported Bloomberg.
Chrysler’s new vehicles and refreshed models haven’t had a chance yet to fuel new sales growth, Dennis Virag, president of Automotive Consulting Group in Ann Arbor, Michigan, said today in a telephone interview. He said he’s skeptical that the current lineup will be able to meet Chrysler’s sales goals.
“On the product side, they still need quite a bit of work,” he said. While Chrysler doesn’t have a product portfolio likely to drive “significant” gains, “they’ve done a good job in basically refining the products they already had in the market.”
Sales outside of the U.S., Canada and Mexico rose 8.6 percent to 11,305 compared with a year ago, said Ralph Kisiel, a Chrysler spokesman. Non-North American sales in January rose by 1.3 percent.
Sales from the Asia-Pacific region rose 51 percent to 3,648 in February, and deliveries in Western and Central Europe fell 33 percent to 2,083, Kisiel said yesterday.
Latin America sales rose 12 percent to 3,355 in February and deliveries in Chrysler’s sales region that includes Africa, the Middle East, Eastern Europe and Russia rose 17 percent to 2,210, he said.
The company previously reported U.S. sales rose 13 percent to 95,102 in February.
Chrysler’s second-largest sales market is Canada, where sales climbed 8.5 percent to 15,238 in February. Mexico sales last month rose to 6,676 from 6,013, the company said.
Marchionne, who is also CEO of Fiat, has said Chrysler will sell 2 million vehicles this year, 32 percent more than the 1.52 million the automaker sold in 2010. The automaker is trying to boost international sales and become profitable as it prepares for an initial public offering in the second half of the year.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →