P&A Providers & Administrators
MenuMENU
SearchSEARCH

Ford Makes Parts Prototypes From Olive Tree Prunings

Says it’s looking for more ways to reduce plastics in its models and use more sustainable materials.

January 16, 2024
Ford Makes Parts Prototypes From Olive Tree Prunings

Ford said annual olive tree pruning waste totals seven million tons each year.

IMAGE: Ford

1 min to read


Ford research that created parts prototypes using olive tree pruning waste found the results durable and says the waste could be used to make lighter-weights parts that also reduce plastics in vehicles and increase use of recycled material.

As younger generations of automotive consumers put a premium on curbing the environmental effects of their purchases, manufacturers want to promote the ways they’re shrinking the carbon footprint of their models.

Ad Loading...

Ford said the olive tree waste repurposed for vehicle parts could “reduce the carbon footprint” of parts and “bring the company closer to its goal of using more recycled and renewable content in its vehicles.” 

It said annual olive tree pruning waste totals seven million tons each year.

Ford engineers worked on the parts research in Cologne using prunings from olive groves in Andalusia, Spain, which the company said has the world’s highest olive oil production. They combined 40% tree fibers with 60% recycled polypropylene plastic.

The automaker said the olive tree prunings research follows other innovations it’s introduced, including soybean-based foam seats and headrests, and recycled ocean plastic in Bronco Sport wiring harness clips.

DIG DEEPER: A Conscious Purchase

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →