P&A Providers & Administrators
MenuMENU
SearchSEARCH

Ford Reveals How Much Electric-Car Batteries Cost

April 17, 2012
3 min to read


One of the auto industry’s most closely guarded secrets—the enormous cost of batteries for electric cars—has spilled out.


Speaking at a forum on green technology on Monday, Ford Motor Co. Chief Executive Alan Mulally indicated battery packs for the company’s Focus electric car costs between $12,000 and $15,000 apiece, reported The Wall Street Journal.

Ad Loading...


“When you move into an all-electric vehicle, the battery size moves up to around 23 kilowatt hours, [and] it weighs around 600 to 700 pounds,” Mr. Mulally said at Fortune magazine’s Brainstorm Green conference in California.


“They’re around $12,000 to $15,000 [a battery]” for a type of car that normally sells for about $22,000, he continued, referring to the price of a gasoline-powered Focus. “So, you can see why the economics are what they are.”


Ford is currently promoting its $39,200 Focus EV at events around the country. It has a 23 kilowatt-hour battery pack. A Ford spokeswoman said Mr. Mulally’s comments were designed to provide a indication of the car’s battery costs.


Based on the price range that Mr. Mulally indicated, Dearborn, Mich.-based Ford appears to pay between $522 and $650 a kilowatt-hour for its electric-vehicle batteries. In the past, auto makers and battery makers have been reluctant to disclose the cost per kilowatt hour. Analysts have made projections that battery costs are between $500 and $1,000 per kilowatt-hour.


The U.S. Department of Energy, as part of its efforts to help promote plug-in hybrid- and fully-electric vehicles, has set a goal of lowering the cost of batteries to $300 a kilowatt-hour by next year. The DOE has helped to fund battery plants in the U.S. to install the capacity, and ideally lower the cost of batteries.

Ad Loading...


Ford hasn’t provided projections for anticipated sales of its EV, but has made the point that it doesn’t need to achieve high volumes because it is building the Focus EV on the same line as the gasoline-powered version. It sold just 10 to fleet customers late last year and now is building more of the vehicles at its plant in Wayne, Mich.


The Focus EV is a direct competitor to Nissan Motor Co.’s Leaf, which sold about 9,700 in 2011 in the U.S. The Leaf starts at $35,200 and has a stated range of 73 miles on a full charge. Ford says its Focus can go up to 76 miles on a full charge and can be recharged in 3 ½ hours using a 240-volt wall charger, or about twice as fast as the Leaf.


Other auto makers including General Motors Co. and Fisker Automotive Inc. have struggled with high prices and slow initial sales of their battery-powered vehicles, but have committed to building new models.


GM is planning to introduce its all-electric Spark subcompact later this year. Its roughly $40,000 Volt car has a small gasoline engine that kicks in when the battery runs low.

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →