Ford Trumpets F-150 Sales
Says the truck lineup is still tops in the U.S., emphasizes its focus on nonelectric models.

In September, Ford said it planned to double hybrid F-150 production this year as it planned to slow electric truck output.
IMAGE: Ford
Ford says its F-Series trucks were the top truck seller in the country for the 47th year in a row at more than 700,000 units in 2023.
The Dearborn, Mich.-based automaker said the series remained the best-selling vehicle, truck and nontruck, for the 42nd consecutive year.
It said the line’s PowerBoost Hybrid was the best-selling full-size hybrid truck in the U.S.
The company’s U.S. sales director, Robert Kaffl, emphasized in a press release on the showings that it’s “excited to begin production of the new 2024 gas and hybrid F-150 models early in the year.”
He seemed to bury “electric” in that statement. Electric-vehicle sales have proved slower to take off than Ford and other legacy automakers had expected and planned for.
In September, Ford said it planned to double hybrid F-150 production this year. The following month, it said it would slow production at the plant where it makes the electric F-150 Lightning.
“Our unwavering focus on growth across gas, hybrid, and electric models in 2024 reflects our promise to offer a truck for every customer – one that fits seamlessly into their lifestyle,” Kaffl said, noticeably including electric at the end of the list.
Originally posted on Auto Dealer Today
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →