P&A Providers & Administrators
MenuMENU
SearchSEARCH

Ford Trumpets F-150 Sales

Says the truck lineup is still tops in the U.S., emphasizes its focus on nonelectric models.

January 2, 2024
Ford Trumpets F-150 Sales

In September, Ford said it planned to double hybrid F-150 production this year as it planned to slow electric truck output.

IMAGE: Ford

1 min to read


Ford says its F-Series trucks were the top truck seller in the country for the 47th year in a row at more than 700,000 units in 2023.

The Dearborn, Mich.-based automaker said the series remained the best-selling vehicle, truck and nontruck, for the 42nd consecutive year.

Ad Loading...

It said the line’s PowerBoost Hybrid was the best-selling full-size hybrid truck in the U.S.

The company’s U.S. sales director, Robert Kaffl, emphasized in a press release on the showings that it’s “excited to begin production of the new 2024 gas and hybrid F-150 models early in the year.”

He seemed to bury “electric” in that statement. Electric-vehicle sales have proved slower to take off than Ford and other legacy automakers had expected and planned for.

In September, Ford said it planned to double hybrid F-150 production this year. The following month, it said it would slow production at the plant where it makes the electric F-150 Lightning.

“Our unwavering focus on growth across gas, hybrid, and electric models in 2024 reflects our promise to offer a truck for every customer – one that fits seamlessly into their lifestyle,” Kaffl said, noticeably including electric at the end of the list.

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →