The Ford Minority Dealership Association selected FreeWire as its preferred electric vehicle charger vendor in a partnership designed to help dealerships meet the demands of Ford's Model E program.

The Ford MDA works to give minority-owned Ford dealerships a more united voice within Ford Motor Co., creating customized resources to help its nearly 200 members. 

“FreeWire’s Boost Charger offers a flexible solution for ultrafast EV charging,” said A.V. Fleming of Ford MDA. “With the availability of Ford’s Mach-E, the F-150 Lighting, and E-Transit models, dealerships are in need of charging solutions that can be deployed quickly. FreeWire offers a solution that addresses EV demand.”

Battery-Integrated Charging Solution

FreeWire’s battery-integrated Boost Charger delivers ultrafast charging (200 kW) without the need for costly and time-consuming grid upgrades, which can take months to years. Boost Charger can be deployed in a matter of days. 

FreeWire’s technology is compatible with existing 240 or 208 V power, can be easily installed, and is flexible. If a dealership moves, the charger can easily be moved with it. The integrated design of Boost Charger results in a five times smaller footprint compared to traditional fast chargers. 

“Our partnership with the Ford MDA will help dealerships comply with Ford’s requirements at a lower cost with less hassle,” said Ethan Sprague, SVP of Sales, Marketing, and Public Policy at FreeWire. “As sales of new EVs grow exponentially year over year, FreeWire’s technology is a value add for dealerships who need fast chargers that can be deployed quickly to address demand.”

Meeting Ford Model-E Program Requirements

The FreeWire charging solution offers benefits beyond speedy deployment and low energy usage. One major advantage is that it meets all of the Ford Model-E Program requirements, which are rigorous standards for electric-vehicle charging infrastructure in terms of compatibility, functionality, and reliability. 

If you have any questions, reach out to the FreeWire team at ford-program@freewiretech.com.