P&A Providers & Administrators
MenuMENU
SearchSEARCH

GM Posts Strong Year

CEO says it will forge ahead on EV, Cruise units despite setbacks.

January 30, 2024
GM Posts Strong Year

CEO Mary Barra said that though EV sales growth has slowed, GM will keep growing its EV unit.

IMAGE: General Motors

2 min to read


General Motors, the top-selling automaker in the U.S. last year, said all of its brands grew sales and that its revenue grew in the process by 10%.

Despite the slowdown due to union strikes in the fall, the Detroit-based company reported net income attributable to stockholders of $10.1 billion and earnings before interest and taxes of $12.4 billion.

Ad Loading...

CEO Mary Barra said in a letter to shareholders that GM expects another strong year in 2024.

“Consensus is growing that the U.S. economy, the job market and auto sales will continue to be resilient, and at GM, we expect healthy industry sales of about 16 million units with the mix of EVs continuing to grow.”

Barra said GM achieved “strong margins” with “stable pricing” and incentives more than 20% under the industry average, though she said GM beat Toyota and Honda at the affordability game with models like the Chevrolet Trax and the Buick Envista.

While it and other legacy auto brands have refocused their alternative-fuel visions toward hybrids as pure-electric demand didn’t surge the way they expected, Barra said GM will continue to grow its EV business.

“It’s true the pace of EV growth has slowed, which has created some uncertainty,” she wrote. “But many third-party forecasts have U.S. EV deliveries rising from about 7% of the industry in 2023 to at least 10% in 2024, which would mean another year of record EV sales.”

Ad Loading...

And despite significant setbacks of its automated-taxi unit, Cruise, which is under investigation by the U.S. Justice Department and Securities and Exchange Commission over a pedestrian accident and lost its permit to operate in California, Barra said it will “refocus and relaunch” it.

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →