P&A Providers & Administrators
MenuMENU
SearchSEARCH

GM Posts Strong Year

CEO says it will forge ahead on EV, Cruise units despite setbacks.

January 30, 2024
GM Posts Strong Year

CEO Mary Barra said that though EV sales growth has slowed, GM will keep growing its EV unit.

IMAGE: General Motors

2 min to read


General Motors, the top-selling automaker in the U.S. last year, said all of its brands grew sales and that its revenue grew in the process by 10%.

Despite the slowdown due to union strikes in the fall, the Detroit-based company reported net income attributable to stockholders of $10.1 billion and earnings before interest and taxes of $12.4 billion.

Ad Loading...

CEO Mary Barra said in a letter to shareholders that GM expects another strong year in 2024.

“Consensus is growing that the U.S. economy, the job market and auto sales will continue to be resilient, and at GM, we expect healthy industry sales of about 16 million units with the mix of EVs continuing to grow.”

Barra said GM achieved “strong margins” with “stable pricing” and incentives more than 20% under the industry average, though she said GM beat Toyota and Honda at the affordability game with models like the Chevrolet Trax and the Buick Envista.

While it and other legacy auto brands have refocused their alternative-fuel visions toward hybrids as pure-electric demand didn’t surge the way they expected, Barra said GM will continue to grow its EV business.

“It’s true the pace of EV growth has slowed, which has created some uncertainty,” she wrote. “But many third-party forecasts have U.S. EV deliveries rising from about 7% of the industry in 2023 to at least 10% in 2024, which would mean another year of record EV sales.”

Ad Loading...

And despite significant setbacks of its automated-taxi unit, Cruise, which is under investigation by the U.S. Justice Department and Securities and Exchange Commission over a pedestrian accident and lost its permit to operate in California, Barra said it will “refocus and relaunch” it.

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →