GM Posts Strong Year
CEO says it will forge ahead on EV, Cruise units despite setbacks.

CEO Mary Barra said that though EV sales growth has slowed, GM will keep growing its EV unit.
IMAGE: General Motors
General Motors, the top-selling automaker in the U.S. last year, said all of its brands grew sales and that its revenue grew in the process by 10%.
Despite the slowdown due to union strikes in the fall, the Detroit-based company reported net income attributable to stockholders of $10.1 billion and earnings before interest and taxes of $12.4 billion.
CEO Mary Barra said in a letter to shareholders that GM expects another strong year in 2024.
“Consensus is growing that the U.S. economy, the job market and auto sales will continue to be resilient, and at GM, we expect healthy industry sales of about 16 million units with the mix of EVs continuing to grow.”
Barra said GM achieved “strong margins” with “stable pricing” and incentives more than 20% under the industry average, though she said GM beat Toyota and Honda at the affordability game with models like the Chevrolet Trax and the Buick Envista.
While it and other legacy auto brands have refocused their alternative-fuel visions toward hybrids as pure-electric demand didn’t surge the way they expected, Barra said GM will continue to grow its EV business.
“It’s true the pace of EV growth has slowed, which has created some uncertainty,” she wrote. “But many third-party forecasts have U.S. EV deliveries rising from about 7% of the industry in 2023 to at least 10% in 2024, which would mean another year of record EV sales.”
And despite significant setbacks of its automated-taxi unit, Cruise, which is under investigation by the U.S. Justice Department and Securities and Exchange Commission over a pedestrian accident and lost its permit to operate in California, Barra said it will “refocus and relaunch” it.
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →