GM Tells NHTSA Problems With Midsize Car-Ignition Switches Surfaced in 2003
General Motors Co. changed the design of ignition switches in certain midsize cars in 2003 and 2004 after discovering that the force of a swinging, heavy key chain could turn the vehicles off, but company officials didn't treat the problem as a safety issue and order a recall of the vehicles until June 2014, according to a document filed with federal regulators on Friday, reported The Wall Street Journal.
The document provides more details on GM's June 30 recall of 7.6 million midsize cars. Among the recalled cars are 2000 to 2005-model Chevrolet Impalas. GM says it knows of two accidents, involving three fatalities, in which air bags in a 2003 and a 2004 Impala failed to deploy. It is not known whether the ignition switches in those cars had slipped out of the run position, GM spokesman Alan Adler said Friday.
While GM changed the ignition switch designs of other midsize cars made in that period to make it harder for keys to rotate out of the run position, Mr. Adler said the ignition switch of 2000-2005 Impalas wasn't changed in that way.
GM's chronology of the events leading to the June 30 recall also highlights the difference in the way the company is responding now to potential safety defects compared to a decade ago.
In 2003, the GM document states, company officials learned of a customer complaint that a Pontiac Grand Am would shut off intermittently. A GM brand quality manager visited the dealership, and asked the car's owner to demonstrate the problem. The customer had a key ring "containing approximately 50 keys and a set of brass knuckles," the document states. When the car drove over a speed bump at 30 to 35 miles an hour, it shut down, the chronology states.
On May 22, 2003, GM issued a voice mail to dealers warning them to pay attention to the mass attached to key rings. On July 24, 2003, GM ordered a change in the design of the ignition switches used in Chevrolet Malibus, Pontiac Grand Ams and Oldsmobile Aleros. The change increased the force required to rotate the keys, and a new part number was issued.
In March 2004, a separate order was made to change the "detent plungers" in the ignition switches installed on Pontiac Grand Prix midsize cars, the chronology states. In this case, GM didn't change the part number, the chronology states.
More than a decade later, on May 22, 2014, an official of the National Highway Traffic Safety Administration questioned GM officials about a 2003 service bulletin issued for the Malibu, Grand Am and Alero.
Since the disclosure of the delay in recalling the Cobalt and other small cars, GM has been fined $35 million by NHTSA and is under investigation by federal prosecutors, two congressional committees and other federal and state regulators.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →