Honda, Chase Auto Lose Lending Market Share
The lenders lost over one point of new-car loan and lease market share in 2022, finds Experian.

Honda and Ford Motor Credit Co. each captured 5.13% of new-vehicle loans and leases.
Pexels
There were winners and losers in Experian's ranking of the Top 20 auto lenders in 2022, with Toyota captives holding the top spot and General Motors moving into the No. 2 position, pushing Honda into third place.
The Toyota captives—Toyota Financial Services and Southeast Toyota Finance's World Omni Financial Corp.— secured the top spot with a combined 11.92% of the market. General Motors captives, which includes GM Financial and GM’s leasing program with Wells Fargo, captured the No. 2 new-vehicle lender position, capturing 7% of the market.
American Honda Finance Corp. remained among the nation’s top three new-vehicle financiers in 2022 despite giving up a large piece of its market share, according to Experian data. Honda and Ford Motor Credit Co. shared the third position in 2022, each capturing 5.13% of new-vehicle loans and leases. But Honda’s share was down 3.61 percentage points from 2021, when it ranked second and Ford ranked sixth.
Chase Auto lost 1.47 points year-over-year, the second-largest decline among new-vehicle lenders, and now holds 4.77% market share. It dropped a spot in the rankings to No. 5.
Volkswagen's VW Credit dropped 1.34 points to 1.8% share of the industry's loans and leases, losing more than a point of new-vehicle share. It ranked 14th among new-vehicle lenders.
Among used-vehicle lenders, Capital One Auto Finance is still the No. 1 financier in the country after financing 5.22% of the used-vehicle business. Ally Financial took second place, Westlake Financial Services following at third, and Santander Consumer Finance at fourth.
Wells Fargo Auto lost the most market share, falling 1.35 percentage points to write 2.57% of loans and leases. Despite that, it took the No. 5 slot, a drop from third place in 2021.
Chase Auto lost 0.99 points to control 2.24% of used-vehicle loans and leases, dropping from the No. 4 used-vehicle lender in 2021 to No. 8.
Originally posted on Auto Dealer Today
More Industry

EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
New Mexico Stores Change Hands
Three dealerships owned by three brothers are renamed for a new partnership bridging the founders’ family and a new auto retail leader.
Read More →
International Automakers Overpower Domestic Output
As the current U.S. administration pushes for domestic automotive production, a new report sheds light on the prevalence of international automakers here.
Read More →
World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →