Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Honda Reports 40 Percent Drop in Profit

February 1, 2011
3 min to read


Honda Motor Co. on Monday reported a drop in quarterly profit because of the strong Japanese yen, but it raised its full-year profit forecast in anticipation of further growth in U.S. auto sales.


Honda, Japan's third-largest automaker, predicted net income for the fiscal year ending March 31 would nearly double to 530 billion yen, or $6.2 billion, from last year's weak levels, reported The Detroit News.

Ad Loading...


But for the fiscal third quarter ended Dec. 31, Honda's income slid 40 percent to 81.1 billion yen, or $995 million, despite its cost-reduction efforts.


Honda said its research and development and administrative expenses rose, but it attributed the decline in earnings mainly to a rise in the yen to near-record levels. A stronger yen increases the cost of making vehicles in Japan and reduces the value of export earnings.


Since April 1, the start of the Japanese fiscal year, the yen has appreciated to trade at 87 to the dollar, on average, from 93 yen the previous year. For the full year, Honda estimates the exchange rate will average 85 yen to the dollar.


The automaker said the yen's rise wiped 45 billion yen, or $550 million, off of its third-quarter operating profit, which was down 29 percent at 126 billion yen, or $1.5 billion.


Noriyuki Matsushima, a Tokyo-based analyst at Citi Investment Research and Analysis, said Honda's operating results were "a positive surprise." Though dented by the strong Japanese currency, they were substantially ahead of his estimates.

Ad Loading...


Despite the yen's rise against the dollar, Honda expects to benefit from a recovery in the U.S. auto market. It accounts for close to 40 percent of Honda's auto sales.


In the year starting April 1, Honda expects U.S. vehicle sales to rise as much as 10 percent, Honda Executive Vice President Koichi Kondo told reporters in Japan.


The automaker recently launched an all-new Odyssey minivan and is rolling out more new models for the U.S. market, including a redesigned Civic compact coming out in spring.


Honda's auto sales rose in North America during the third quarter but fell in the weak European market and in Japan, where demand dropped after the expiration of a subsidy program similar to "cash for clunkers."


Overall, Honda's auto sales fell 6 percent in the third quarter to 885,000 vehicles. Its motorcycle sales rose 22 percent to 2.9 million units, and power product unit sales increased 16 percent to 1.16 million.

Ad Loading...


Honda is the world's leading motorcycle and engine manufacturer but fell behind Nissan Motor Co. in auto sales during the 2010 calendar year to become Japan's third-largest carmaker.


Honda sold 3.6 million vehicles last year, while Nissan sold 4.1 million. Toyota is the world's largest automaker with 8.4 million vehicles sold in 2010.


Toyota is scheduled to report its third-quarter earnings on Feb. 8, and Nissan on Feb. 9.

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →