TotalCX, formerly InteractiveTel, has launched a new company name and branding. TotalCX reflects the evolution of InteractiveTel's products and services to a suite of solutions encompassing its philosophy of providing an excellent customer experience.

TotalCX introduces a customer experience management (CXM) solution that combines automation, AI technology, ongoing training, real-time assessments, and staff augmentation, allowing companies to provide the best customer experience at all times.

"We understand that to deliver an exceptional customer experience, companies need to shift their focus from whether a customer purchases to understanding the entire customer journey and why a customer makes a purchase," says TotalCX CEO Gary Graves.

InteractiveTel remains the name of the company's smart communications [hosted phone] system and is now a product under the TotalCX umbrella, along with GuardianCX, a U.S.-based call center, and SenseiAI, an AI-driven training program customized to each individual.

"We pride ourselves on our ability to innovate and create solutions not yet seen in the automotive industry," Graves says. "We’ll be unveiling another exciting solution at the upcoming (National Automobile Dealers Association) event."

TotalCX will showcase its complete suite of solutions and innovations at NADA Jan. 27 to Jan. 29 and invites industry executives to visit its No. 1611 booth or schedule a time in advance for a demostation on-site at NADA.