P&A Providers & Administrators
MenuMENU
SearchSEARCH

January U.S. Sales Seen as 'Good Sign' for 2011 Growth

January 22, 2011
3 min to read


U.S. auto sales in January are on track to outpace those from a year earlier, with retail sales overcoming a slight drop in fleet demand, J.D. Power and Associates said today.


“Typically January is a weak month because of the push to end the year on a high note, but the volume and selling rate has been slightly higher than average,” said Jeff Schuster, executive director of global forecasting.

Ad Loading...


“It's a good signal for where the year is going.”


Citing a slow but steady recovery in the U.S. economy, J.D. Power increased its forecast for retail sales this year to 10.5 million units, up from a previous estimate of 10.4 million, reported Automotive News. It also boosted its estimate for total vehicle sales to 13 million units, up from 12.8 million.


That would mark a 12 percent increase from last year's 11.6 million. That total reflected an 11 percent rise from the industry's 27-year low in 2009.


New light-vehicle retail sales will jump to 632,100 units, 23 percent higher than the same period last year, the market research firm said. January's seasonally adjusted annualized selling rate should reach 10 million units, almost 2 million units above January of last year but down from a 10.9 million retail SAAR in December, the company said.


Total vehicle sales will reach 794,500 units this month, up 14 percent from a year earlier, J.D. Power said. Fleet sales will account for 20 percent of that total.

Ad Loading...


“Last January's sales were driven by a replenishment of fleets, which were greatly depleted in 2009,” Schuster said.


In 2010, fleet sales represented 21 percent of all light-vehicle demand, he said.


J.D. Power said it expects North American vehicle production to rise 7 percent to 12.6 million vehicles in 2011.


The firm based its estimates on transaction data from more than 8,900 U.S. retail franchisees during the first 11 selling days of the month.


Edmunds.com CEO Jeremy Anwyl also released his sales estimates for January this week on his blog, Just to Clarify.

Ad Loading...


He expects retail sales of 702,000 units in January, or a SAAR of 10.6 million. He put overall January light-vehicle sales at 846,000 units, for a SAAR of 12.7 million. That would be the fourth straight month above 12 million.


Anwyl expects 17 percent of sales to come from fleet deliveries, down from a year earlier when fleet vehicles accounted for one-quarter of all sales.


“Last January saw unusual levels for restocking and possibly local governments ordering new fleet vehicles with stimulus dollars. So I don't think 25 percent is something we will repeat anytime soon,” Anwyl wrote. “But 17 percent seems low, as fleet sales are typically front loaded with a new year.”

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →