Kia Reports Record Sales
Deliveries soar 18%, setting a record for the first half of the year.

Kia America recorded a 15% year-over-year increase in the second quarter.
Milissa Martini, Pexels
Kia sales are taking off, with the company setting a record in first-half sales, up 18% year-over-year.
Kia America recorded 210,197 sales in the second quarter, a 15% year-over-year increase. The automaker’s June sales rose to 70,495, up 8%.
In a statement to Automotive News, Eric Watson, Kia America's sales chief, attributed Kia's record first-half results to the 26% increase in sales for the company’s crossover lineup in the first six months.
Kia's Forte sedan is successful with urban shoppers who prioritize smaller, more economical cars, he said.
Watson also pointed out that certain pandemic-affected models, such as the Carnival people hauler and Seltos entry-level crossover, are experiencing a return in supply.
"Our production is up and we've been able to sell that because our sales are up year over year, but we're not building dealer stock," he told Automotive News.
Losing the $7,500 tax credit for the EV6 and Niro EVs caused their sales to slide, but Watson predicts a recovery in the second half.
Kia’s breakdown of sales is as follows:
EV6, down 43% in June and 32% in the quarter
Niro, up 84% in June and 13% in the quarter
Telluride, up 4% in June and 13% in the quarter
Sportage, down 2% in June; up 12% in the quarter
Sorento, down 3% in June; up 7% in the quarter
Seltos, up 158% in June and 114% in the quarter
Carnival up 34% in June and 73% in the quarter
Forte, up 11% in June and 11% in the quarter
Kia reported that its inventory has been at a 12- to 15-day supply for the past five months.
Originally posted on Auto Dealer Today
More Industry

EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
New Mexico Stores Change Hands
Three dealerships owned by three brothers are renamed for a new partnership bridging the founders’ family and a new auto retail leader.
Read More →
International Automakers Overpower Domestic Output
As the current U.S. administration pushes for domestic automotive production, a new report sheds light on the prevalence of international automakers here.
Read More →
World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →