P&A Providers & Administrators
MenuMENU
SearchSEARCH

LaHood: Toyota Became 'Safety Deaf'

February 24, 2010
2 min to read


WASHINGTON - U.S. Transportation Secretary Ray LaHood said today that Toyota Motor Corp. President Akio Toyoda's visit to the United States “has been a game changer” in the automaker's concern about the safety of its U.S. vehicles, Automotive News reported.


“Toyota became a little safety-deaf,” LaHood told the House Oversight and Government Reform Committee today. “Things have changed.”

Ad Loading...


LaHood said safety concerns that had been voiced internally in the past by Toyota's North American executives “might not have been heard in Japan.”


Toyoda has agreed to testify today before the House panel.


In prepared testimony released yesterday, Toyoda said, “Toyota's priority has traditionally been the following: first, safety; second, quality, and third, volume. These priorities became confused.”


Toyoda's testimony added: “We pursued growth over the speed at which we were able to develop our people and our organization, and we should sincerely be mindful of that. I regret that this has resulted in the safety issues described in the recalls we face today.”


LaHood has said he spoke with Toyoda in recent months to urge him to make safety a higher priority.

Ad Loading...


This phone call followed a December visit by NHTSA officials to Toyota executives in Japan to express concern that they weren't taking complaints of unintended acceleration seriously enough. In January, NHTSA also met with Toyota managers in Washington to urge them to recall vehicles for sticky pedals.

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →