Lease Deals, Incentives Abundant in April
Chicago - As dealerships across the country continue to unload old inventory to make room for new vehicles, lease deals and new-car incentives remain plentiful this month. April brings strong incentives in the crowded mid-sized sedan, compact and mid-sized SUV segments, where dealers and manufacturers are competing heavily for the attention of consumers.
Due, in part, to the overstocked large-vehicle category, manufacturers are expected to offer generous incentives as a means to help move inventory. Significant deals on vehicles in the increasingly popular compact SUV segment, including the 2014 Jeep Cherokee Sport FWD, 2014 BMW X1 xDrive28i, 2014 Buick Enclave and 2014 Honda CR-V 5 Speed Automatic 2WD LX, will continue throughout the month and into May.
"Relatively slow sales pace in the first quarter of 2014 resulted in higher-than-expected inventory levels at many dealers' lots, which can only mean more attractive deals for consumers in April," said Jesse Toprak, chief analyst, Cars.com, an automotive digital marketing company and car shopping site. "Manufacturers will take advantage of the seasonal uptick and warmer weather, which should bring an influx of shoppers to dealerships, by heavily promoting their vehicles. We'll also see continued promotion of low-APR financing incentives and generous leasing offers. Consumers are leasing new vehicles at near-record levels due to special manufacturer promotions featuring low payments, especially in the luxury-vehicle segment."
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →