P&A Providers & Administrators
MenuMENU
SearchSEARCH

Luxury Brands Saw Record Sales in 2021

Luxury car brands, such as Rolls-Royce, Bentley, Porsche and BMW saw record sales in 2021.

January 19, 2022
Luxury Brands Saw Record Sales in 2021

Bentley Bentayga

Credit:

Bentley

2 min to read


 

Luxury car brands, such as Rolls-Royce, Bentley, Porsche and BMW saw record sales in 2021.

The automakers attribute the rise to a stall in international travel and their efforts to prioritize certain models over others amid a semiconductor chip shortage.

Ad Loading...

“We are hardly affected by the chip shortage,” Alain Favey, sales chief at Bentley Motors Ltd told the Wall Street Journal.

As part of Volkswagen AG, the company allocated chips to vehicles with greater profit margins, which Bentley’s fall into. This meant the division got all of the chips it needed, Favey said.  

Bentley sold 14,659 cars last year, an increase of 31% from 2020, and a record for the company. Porsche, also owned by VW, sold 301,915 cars, marking an 11% increase world-wide. Both brands posted growth in the U.S., Europe, and China.

VW, the company’s biggest business by unit sales, struggled to keep its factories operating in 2021 because of the chip shortage. Its main plant in Wolfsburg worked under capacity and cut shifts throughout the year. As a result, sales fell 8.1% to 4.9 million vehicles world-wide, while sales in China dropped 14.8%.

BMW grew sales 21% in the U.S., making it the top-selling luxury brand for the third consecutive year. The company sold 336,644 vehicles. Toyota Motor Co’s Lexus came in second, selling 304,476 vehicles, or 11% more than in 2020.

Ad Loading...

Tesla increased global deliveries by 87%. Tesla outsold Mercedes-Benz, which reported U.S. sales of 276,102 vehicles in 2021. Ward’s Intelligence, a consulting firm, estimates Tesla sold around 299,000 vehicles in the U.S. in 2021.

Rolls-Royce, owned by Bayerische Motoren Werke AG, sold a record 5,586 cars last year, up 49% from 2020.

Martin Fritsches, president of Rolls-Royce Motor Cars Americas, attributes the increase to the fact that Rolls-Royce’s wealthy customers were sheltered from the hardships felt by many during the pandemic. These customers benefited more from the economic recovery, the cryptocurrency boom and soaring stock prices. He noted many of the buyers were first-time Rolls owners.

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →