Mass-Market Brands Pose Fewer Problems
Annual survey reveals more repairs for higher-tech premium, electric vehicles.

Top problems include confusion and irritation with sometimes wrong signals and warnings, and problems with connecting to infotainment systems and operating controls.
Pexels/Pixabay
Increasing layers of technology are putting vehicles in the shop more often, a new study shows.
The J.D. Power U.S. Initial Quality Study found a high industry average of 195 problems per 100 vehicles. Premium and electric vehicles, with their often more complicated systems, fared the worst.
“It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality,” said J.D. Power Senior Director of Auto Benchmarking Frank Hanley in a press release on the study results.
Though the added sophistication has come with issues, improvements were observed in the research. For instance, Hanley said voice recognition features and parking cameras presented fewer problems than they did last year.
Lingering problems include owner confusion and irritation with sometimes wrong and often annoying signals and warnings. Many also struggle to connect to Android and Apple infotainment systems and operate controls and displays.
In a strange turn of events that turns the transcendent new-car smell on its head, complaints of unpleasant interior odors are on the rise, often issuing from heating, ventilation and air conditioning systems.
Average problems per 100 cars broke down like this:
Industry – 195 PP100
Mass-market brands – 181 PP100
Premium brands – 232 PP100
Gas and diesel vehicles – 180 PP100
Battery-electric vehicles – 266 PP100
Traditional OEM BEVs – 266 PP100
Tesla BEVs – 266 PP100
J.D. Power points out that though fans of electric vehicles say they require fewer repairs than gas-powered models, its research shows that at least so far, the opposite is true.
“Owners of cutting edge, tech-filled BEVs and PHEVs are experiencing problems that are of a severity level high enough for them to take their new vehicle into the dealership at a rate three times higher than that of gas-powered vehicle owners,” Hanley said.
Its findings also show that traditional automakers have closed the gap on EV quality with Tesla, their average PP100 mirroring the market leader’s.
The highest ranked brand in the study is the Ram at 149 PP100. The top mass-market and premium brands are Chevrolet at 160 PP100 and Porsche at 172 PP100.
More than 99,000 owners and lessees of new 2024 models responded to the survey’s 38th edition after three months of use.
Originally posted on Auto Dealer Today
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →