Mercedes Expects Lower Earnings This Year
Direct sales planned in some markets to help cut costs.

Mercedes S Class one of higher-end lines that have shored up its bottom line.
IMAGE: Mercedes-Benz
Mercedes-Benz Group forecasted an earnings drop this year due to uncertain greater economic conditions, and it will aim for more direct sales in some large markets for maximized margins.
The German carmaker foresees a lower adjusted sales return of 12% to 14% in its cars division, plus group earnings under that of last year.
The luxury brand stalwart is taking into account diminished European demand, continued semiconductor shortage, inflation, high raw-material and energy prices, and China’s gradual pandemic recovery.
Mercedes said it expects its higher-end model sales to increase a small amount this year, continuing a trend of that share of business shoring it up against higher costs.
The brand plans to shift to direct sales in some European markets, including Britain and Germany, in order to save on costs and eliminate consumer concerns that they might find better prices at another dealer, Reuters reported.
Chief Executive Ola Kaellenius said, "You turn yourself from a wholesaler into a retailer. It changes your whole attitude in how you run the business."
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →